How to Market Your Nashville Rental Property

November 9, 2023 TCSMgmt

How to Market Your Nashville Rental Property

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The rental market currently is pretty hot; there are a lot of well-qualified residents looking for well-maintained rental homes. This is good news when you’re renting out a home. But, you still have to be strategic when you’re marketing. The best tenants have options, and you want them to choose your home over all the others that are available. 

In a more challenging market, it’s even more difficult to make your property stand out from the competition and attract high-quality tenants. Good marketing leads to lower vacancy times and a faster leasing process. You need to know how to attract those tenants to your property with a great listing and an impressive showing.

As professional Nashville property managers, we have a number of resources and strategies that we employ when it comes to marketing rental homes. The result is a reduced vacancy time, a well-qualified tenant, and a profitable rental amount. 

We’re sharing some tips on how to market your Nashville rental home.

Price Your Nashville Rental Competitively

A good rental listing will include a price. Prospective tenants will sort and filter the listings they view based on the rental amount. Decide on a rental value before you begin marketing the property. 

Here’s what you need when establishing an accurate and competitive (and profitable) rental value:

  • The state of the Nashville rental market. This will drive your price more than any other factor. Follow the trends and access some data that tells you what properties similar to yours are renting for.
  • The location of your rental home. Properties that are close to good schools, shopping, entertainment, and recreation will rent for more than those that are more remote or in commercial and industrial neighborhoods.
  • The condition of your property. If you’ve made recent updates and improvements, you can charge more.

Once you have the right rental price, you’re ready to put your listing out into the world.

Nashville Rental Listing Photos

Good pictures are essential. Prospective tenants will scroll through your photos before they read your description.

Photos provide an emotional connection to the prospective tenant, and that’s the connection you want to establish when tenants are looking at rental home after rental home. Good photos will help your home stand apart from the others. They’ll help you make a meaningful first impression. Every listing should include photos of:

  • The outside of the property and any backyard or front yard space. Even if you’re renting out a unit in a multi-family building, if there’s a courtyard or a patio, you should show it off.
  • Kitchens and bathrooms (make sure they’re spotless!).
  • Bedrooms.
  • Family rooms and dens.
  • Special features like new appliances, fireplaces, or garden bathtubs.

Consider creating a video to go with your photos. This may take a little extra time, but it can be beneficial for tenants who want to feel like they’re touring the property before they schedule an in-person showing. It’s also great for non-local tenants who are moving to the area.  

Descriptions and Contact Information 

It starts with the photos, and your written description should complement the pictures and provide all the information a prospective tenant needs. 

Be informative but brief. Concise, active descriptions are better at getting the attention of tenants than long, boring narratives. Your listing should include all the features your rental property, including: 

  • Number of bedrooms and bathrooms.
  • Square footage.
  • Whether there’s outdoor space.
  • Appliances and amenities such as in-unit laundry or a dishwasher.
  • Whether there’s carpet or tile or hardwoods on the floors.
  • Rental amount.
  • Deposit amount. 
  • Lease terms, such as whether pets are allowed.
  • Move-in date.

Always include contact information with the listing as well as instructions on how to schedule a showing. 

Showings are Part of Your Marketing Plan

You’ll want to make the showing process as easy as possible on interested tenants. There are two ways to manage the showings; in person, or, with self-showing technology. 

Self-showing technology is convenient for you and the potential tenants. You don’t have to do a lot of schedule organizing, and tenants will have the freedom to go and see the property on their own. This can sometimes speed up the process and get you an application faster. 

Some landlords like to be there, however, and that works too, as long as you’re willing to schedule showings at times that work for tenants. Don’t delay the process by being difficult about when you’re available to show the property. 

Advertising Nashville Rental Homes Online 

Once you have the listing written and the photographs loaded, post it online. 

Most tenants in Nashville and throughout the local area are using sites like Zillow, Zumper, HotPads, Rent Café, and Rentals.com. It can be time-consuming to post your ad on every available platform. Working with a professional property manager, you can leverage our technology and software to quickly syndicate your listing on all the popular rental sites. It saves you time and money. 

While there are a number of good reasons to use Craigslist, we ask you to be cautious. You’ll get a lot of traffic from prospective renters. However, the ease and accessibility of that site also leads to the potential for scams and your listing could be stolen by someone hoping to make money off properties that aren’t theirs. Watermark your photos if you can, and stay on top of your listing to ensure it’s not being stolen and posted with someone else’s contact information.

You can also share your listing on your social platforms such as Facebook, Twitter, and Instagram. This allows you to expose the home you have for rent to a larger audience. Not only will your own network see it, that network can share it with their own networks. There’s always someone who knows somebody who is looking for a new home. Leverage those relationships. 

If you’re having trouble crafting a marketing strategy that delivers results, get in touch with us at TCS Management. We understand the market, we know your competition, and we can speak to what tenants are looking for in their next rental home. 

TCS Management is a full service property management company headquartered in Philadelphia, Pennsylvania, also serving Cherry Hill, NJ, Wilmington, Delaware, Nashville, Tennessee and the surrounding areas. We focus on single-family and multifamily residential property management of homes, condos, townhomes, and apartment buildings.

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